Architecting a Scalable Automated Marketing Platform for Verticals | by Peter Avritch | May, 2022

Reimagining lead generation for service industries A few years back I was the CTO and architect for a lead generation project which launched around 2012 after a couple of years…

Ingredients, Labeling, Marketing & More

While the FDA certainly regulates the dietary supplement market and provides detailed guidelines for manufacturers to produce safe products, there are checks and balances that prevent the FDA from overstepping…

‘Clean’ and ‘Natural’ Beauty Products: Real Thing or Marketing Ploy?

IF I COULD “Supermarket Sweep” through any store, it would be Sephora: I imagine grabbing heaps of chubby Nars highlighter sticks, Pat McGrath glitter and enough Jo Malone London perfume…